Keynote lectures are plenary sessions which are scheduled for taking about 45 minutes + 10 minutes for questions.
- Kecheng Liu, University of Reading, United Kingdom
- Ivan Ivanov, SUNY Empire State College, United States
- Tony Shan, Bank of America, United States
Keynote Lecture 1
Pragmatic Computing
  Kecheng Liu
University of Reading, United Kingdom
Brief Bio:
Dr. Kecheng Liu, Fellow of British Computer Society, is a full professor and holds a chair of Informatics and e-Business, and is Director of Informatics Research Centre (, University of Reading, UK. He has published over one hundred papers in journals and conferences, and serves in editorial boards of several journals. He has chaired conferences, wrote 1 and edited 5 books in the field of informatics and organisational semiotics. He has been responsible for several research projects, including as principal investigator for £1M from the British Research Council EPSRC and a similar amount from European Union and the British Department of Trade and Industry. The research projects include semiotic methods for systems integration, autonomic computing and self-evolving systems, agents for personalisation in intelligent buildings, pervasive intelligent working spaces, intelligent system for through-life performance of building services, and legacy systems migration and web-based CRM. He is Visiting Professor at Fudan University, Beijing Institute of Technology, Dalian University of Technology and the Graduate School of Chinese Academy of Science, all in China. He has been invited to deliver lectures in information systems and semiotics in Australia, Brazil, Chile, China, Czech, France, Hong Kong, Portugal, Sweden, The Netherlands and United States.

Web technology has been bringing great benefits to social, economic and other aspects of our life. The web, presented to us as the system of systems of information, allows us to enjoy rich information from multiple sources and to work together across spatial and temporal differences. Recently the emergence of semantic web has aimed to enhance the effectiveness of human communication, by assigning information well-defined meaning. One of the key mechanisms in semantic web is to embed information into a meta-structure (expressed in e.g. XML) to preserve semantics. Researchers (De Moor et al. 2005) have characterised such evolution as from a Syntactic Web to a Semantic Web, and further proposed a concept of Pragmatic Web. Peircian semiotics stresses the interplay between syntactics, semantics and pragmatics; and advocates that human “information-processing” is by virtual a semiosis. Organisational Semiotics places great emphasis on studying the effect of using information in social and business contexts. Information retrieval by matching every concept with an URI, as it is featured in semantic web, can only be part of information-processing; and effective use of information in business applications has to rely on pragmatic aspect of information. In our work, we propose a Pragmatic Frame for information representation, which consist of a number of essential elements such as: agents, purposes, communicative acts, roles, norms and responsibilities. One of the promising areas of application is that Pragmatic Frame can be used in connection to service oriented architecture for the development of quality information systems.

Keynote Lecture 2
Utility Computing: Reality and Beyond
  Ivan Ivanov
SUNY Empire State College, United States


Brief Bio:
Ivan I. Ivanov earned his Ph.D. and M.S. degrees in Computing and Network Technologies from the Technical University at Sofia, Bulgaria. He was a research fellow in leading universities in Great Britain, The Netherlands and France. He worked in joint European IT projects with partners from France, United Kingdom, Germany, Belgium, Spain, Greece, Italy, and in cooperation with worldwide technology leaders to develop advanced technological infrastructure, information services, and professional training at educational establishments in Bulgaria. An active technology expert and educator for over 25 years, Ivanov has been researcher, program developer, lecturer, project manager, director and senior administrator in various academic institutions in Bulgaria. As a full time mentor in Computer Science and Information Technology at State University of New York (SUNY), Empire State College, Long Island Center since 2003, he has worked with students from diverse area of studies in emerging technology topics that reflect their educational plans and career opportunities. The studies he teaches cluster in several areas: internet research and computer business applications; computer organization and architectures; data communications, computer networks, and e-business technologies; information technology management, and project management. He is an organizer and sponsor for Technology Workshops, forums for Empire State College students to build up researching, analytical, critical thinking and presentation skills; sharing best practice in technology topics as it relates to course projects and professional development to a select group of peers, college alumni and faculties.
Utility Computing is not a new concept. It involves organizing and providing a wide range of computing-related services as public utilities. Much like water, gas, electricity and telecommunications, the concept of computing as public utility was announced in 1955. Utility Computing remained a concept for near 50 years. Now some models and forms of Utility Computing are emerging such as storage and server virtualization, grid computing, and automated provisioning. Recent trends in Utility Computing as a complex technology involve business procedures that could profoundly transform the nature of companies’ IT services, organizational IT strategies and technology infrastructure, and business models. In the ultimate Utility Computing models, organizations will be able to acquire as much IT services as they need, whenever and wherever they need them. Based on networked businesses and new secure online applications, Utility Computing would facilitate “agility-integration” of IT resources and services within and between virtual companies. With the application of Utility Computing there could be concealment of the complexity of IT, reduction of operational expenses, and converting of IT costs to variable ‘on-demand’ services. How far should technology, business and society go to adopt Utility Computing forms, modes and models?
Keynote Lecture 3
SOA Wisdom
  Tony Shan
Bank of America, United States
Brief Bio:
Tony Shan is a renowned expert working in the computing field for 20+ years with extensive experience on architecture engineering, technology strategies, and system designs in a number of multi-million dollar IT projects in a broad range of industries (finance/banking, telecommunications, mechanical engineering, aerospace, textile engineering, and government). He holds three advanced degrees in Engineering and Science majors, and is a Sun Certified Enterprise Architect & Java Programmer, and IBM Certified eBusiness Solution Designer. Having been involved in web technologies since the earliest Html, Java and .Net versions, he has, as an enterprise/solutions/chief architect, directed the lifecycle design and development of large-scale award-winning distributed systems on diverse platforms using a variety of cutting-edge technologies and unified/agile methodologies. He has initiated advanced research on emerging computing technologies (grid computing, design patterns, frameworks, semantic web, machine learning, neural network, expert system, generic/immune algorithm, computer modeling/simulation, telephony/voice response, pervasive computing, and systems engineering automation), resulting in an invention patent and several patent-pending initiatives as well as many unified methodologies and platform models for adaptive enterprise system development. He has played a chief strategist role in leading establishing IT strategies and architecture blueprints, coupled with pragmatic technology roadmaps and enterprise architecture standards/policies, for IT governance and portfolio/asset management in Fortune 100 international organizations. He serves as a mentor/advisor on leading-edge technologies, architecture, and engineering in various technical committees, and teaches a wide variety of courses as an adjunct professor and professional trainer. In addition to dozens of top-notch technical publications, he has authored several books on asynchronous web services and heterogeneous business integration, and is working on multiple books on Internet technologies. He is a member of numerous professional associations and honorary society, a frequent speaker and Chair/Program Committee member in key IEEE/ACM conferences/workshops, an editor/editorial advisory board member of IT research journals & books, as well as a founder of Greater Charlotte Rational User Group and Charlotte Architecture & Technology Symposium.
This lecture presents a holistic approach composed of Methodology, Automation, Patterns, and Strategy (MAPS), to effectively manage the architecture design complexity and the solution development lifecycle of information systems in a service-oriented paradigm. The key challenges in SOA are discussed, such as immature technologies, fragmented specifications efforts, and non-standard visual diagramming. This comprehensive framework aims to provide a mature integration of appropriate knowledge and capabilities to filter the inessential from the essential. In the Methodology dimension, a hybrid method, SOA philosophy, and a methodical approach are discussed. The Automation dimension covers tools, service lifecycle, and COTS mapping. The prominent elements of the Patterns dimension are data caching patterns, reference model, and open source reference implementation. The Strategy dimension addresses the strategy metamodel, technology architecture planning, and strategy roadmapping. Finally, a 9-point list of SOA wisdom is articulated.